Fast food giant McDonald’s has closed its Waterlooville Branch
McDonald’s said it was down to ‘changing trading patterns.’
Far be it for me to point out the obvious but this closure was guaranteed to happen, from the moment that the planners gave their blessing to McDonald’s new Larchwood Road development.
McDonald’s managed to railroad our local councilors into letting them build a new restaurant alongside ASDA at Larchwood Road, Bedhampton. Despite there being objections from the Highways Agency about the extra burden on an already overloaded road system.
From McDonald’s perspective it is obvious what the advantages are for them. They have a new facility with drive thru and adjacent parking, which Waterlooville does not. Being right next to ASDA means a much higher rate of passing trade. Certainly much higher than they could ever hope for from the diminishing numbers of shoppers in Waterlooville. And then there is the drive-thru facility which the Waterlooville branch did not have. All those ASDA shoppers who, being pestered by their kids, will drop in pick up a quick burger tea on their way home.
One has to wonder just how many outlets McDonald’s need in this area. A quick check of their website shows that they have 7 within 7 miles of Waterlooville.
I feel that our councillors have let us down, once again. They are responsible for controlling developments in this area. And yet they failed to see what the obvious effects would be, of allowing McDonald’s to proceed with the development. They should have dug their heels in and said no.
This closure is just part of the ongoing pressure being applied to turn Waterlooville town centre into a residential area while shoppers are pushed out. Squeezing the heart out of this community.
Once again the council planners have failed this community.