The brouhaha continues. I’m sure that some of you have watched, with increasing amazement, as our media throw themselves into winding up Joe Public over the “shock horror” of the presence of horse-flesh in the “beef” burgers being sold by some of our supermarkets. Now we are informed that a well-known brand is serving us with near 100% horse-flesh in what they like to call lasagna.
When Joe is doing his weekly shop, probably the last thing he does is study the ingredients list on his pack of burgers, especially if he is buying supermarket own brand in preference to premium brands. In the current era of rising prices I suspect the pound in the pocket is the driving force and Joe would, probably, rather not know the truly diverse nature of the contents of the average burger.
What has really irritated me with all the coverage is the suggestion that including horsemeat is some kind of contamination. The supermarkets fell over themselves to clear their shelves yet it appears they may have been selling burgers with horse supplement for some time. Only this morning there was a suggestion from one breakfast TV pundit that there was a risk to the public from the heavy-duty veterinary medications that might have been used on horses. Did this bright spark actually stop to consider the amount of drugs regularly administered to cows, sheep, pigs, turkeys, ducks and chickens which find their way onto our tables.
No, indeed the big sin was that nobody told us that our burgers and lasagna contained a trace of horse. Oh, OK, was all horse.
I’m pretty sure that the supermarkets missed a trick here. What they should have done was put up signs, over the freezers containing the Dobbin Burgers, declaring “May Contain Horse”. Then marked the prices down. I’m sure the freezers would have been emptied in no time.
So, as the mails Michael Hanlon says, Eating horse is not the problem
But that said, diets do seem to be going downhill so how can we be sure about the quality of what we are eating?
We can’t but there are some simple rules you can follow to at least give yourself a chance of avoiding the most disgusting stuff out there.
Firstly, load your shopping basket with as much stuff as possible that does not have a ‘nutrition’ label. Generally (and there are exceptions, milk and so forth) anything that gives you a list of figures on the packet saying how healthy it is will be less healthy than anything that doesn’t. This advice does not apply in American supermarkets, who seem unable to avoid labeling everything with calorie content, fat content and so on, including bottled water, dish cloths and electric lightbulbs.
Realistically, this means buying meat that looks like actual meat – red stringy stuff that has fat and maybe even bone attached – plus fresh fruit and vegetables. It means buying bread that comes in a bag made of paper not polythene, and buying butter rather than margarine (which, as one chemistry wag once put it, is ‘one molecule away from plastic’). It means buying juice made of squashed fruits rather than ‘concentrates’ and remembering that an awful lot of stuff that has been frozen needs to have synthetic chemicals added to it to make it taste good again.
Buy horse, by all means (if you can find it) but make sure it has been labelled as such. And remember that if you really want to eat cheap burgers (and surely life is too short for that) then the presence of a bit of old nag will be the least of the horrors that lurk within.
By the way,has anyone drawn the link between missing racehorse Shergar and the well-known food suppliers brand name “Find Us”…Could be a secret message from our missing animal friends .