Brand Association, Not Me

What brands do you associate with?

None.

I have never understood the lemming like devotion that some people seem to have for wearing clothes with a particular brand.

In my mind, it’s like wearing a uniform.

After all, those people are paying for the privilege of advertising the brand.

Similarly I bear no allegiance to motor brands. Some folks are fixated on brands such as Audi, BMW or Mercedes. But for many years I could not afford to be so picky.

Any vehicle I bought was on the basis of value for money. Consequently, I learnt that the logo is meaningless. As long as it remained reliable, my £1200 Peugeot was just as good as any vehicle bearing a luxury brand logo. My pug got me from A to B in comfort, warm and dry. And, bonus, I didn’t have to worry about car park dings and supermarket trolly scrapes.

So, brand association ? Not me!